| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria
|
| Autores: |
Kittemann, Florian
Gottl, Markus
Gabriel, Andreas
Menrad, Klaus
|
| Data: |
2010-05-11
|
| Ano: |
2008
|
| Palavras-chave: |
Consumer Behaviour
Horticulture
Austria
Germany
Consumer/Household Economics
Marketing
|
| Resumo: |
Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science
An enterprise can only be commercially successful if it succeeds in satisfying customers' needs thus resulting in repeated sales for its products or continuous demand for its services. An effective and efficient customer satisfaction management programme can be regarded as an important measure for maintaining existing customers and for winning new customers.
|
| Tipo: |
Conference Paper or Presentation
|
| Idioma: |
Inglês
|
| Identificador: |
http://purl.umn.edu/62005
|
| Relação: |
University of Weihenstephan-Triesdorf>Straubing Centre of Science>Conference Reports
|
| Formato: |
2
|
|
